| This article takes a quick look at the keywords | | | | - Install |
| that you use on your website - or don't use as | | | | - Installer |
| the case may be and provides you with another | | | | - Installers |
| 'quick fix' to increase your search engine traffic. | | | | - Installation |
| Better Keywords | | | | - Installation |
| It is no secret that your potential customers are | | | | - Boiler installation |
| out there, searching the internet for your | | | | (etc) |
| products and services but, are they likely to find | | | | 3. Divide into pages |
| your site? | | | | Each one of the terms we have identified should |
| Keyword Research | | | | have broken down into several variations that |
| Finding the right keywords should be the first step | | | | may include a range of slang terms, synonyms |
| of any SEO campaign. If you get this wrong, all | | | | and plurals. |
| the other time, effort and money you put in can | | | | 4. Modifiers - Other Information |
| (and will) be wasted. | | | | There maybe a range of additional words that |
| The following is a simple strategy to identify the | | | | may bolster all of the existing keywords. For |
| keywords that are important to you. | | | | instance, if you only serve the Birmingham & |
| 1. Brainstorming | | | | West Midlands areas then this will need to be |
| Make a list of all the products or services that | | | | reflected on the site and in your keywords. Again, |
| you provide andthen brainstorm the different | | | | you will need to use your judgement here but the |
| ways these are described. Rememberto think like | | | | golden rule is to think like your prospective |
| your customer. | | | | customers. |
| 2. Expand each term | | | | 5. Putting it to use |
| Once you have your list, you will need to expand | | | | Once you have this list of keywords with each |
| each term to find all possible variations. If for | | | | basic term expanded then you need to make |
| instance, you are a plumber and one of your | | | | sure that this matches up to the pages on your |
| services was central heating you may expand | | | | site. |
| that as follows: | | | | If a page exists for a given term you need to |
| Central Heating | | | | make sure the keyword variations are all used in |
| - Central Heating Repair | | | | the text with the most important keywords in |
| - Central Heating Installation | | | | the title tags. |
| Once you have done some basic expansion we | | | | If you don't have a page for this keyword then |
| can use the Google keywords tool (search Google | | | | you need to add one with the keyword variations |
| for it). This tool gives you all the many varieties | | | | used throughout the copy. |
| of keywords that people are searching for and will | | | | Note: |
| allow us to easily expand each one of our core | | | | Remember, write for your users, not the search |
| terms. A quick search for the terms we have | | | | engines, so aim to sprinkle these keywords in |
| identified above allows me to expand the list as | | | | where it makes sense to do so! |
| follows: | | | | Summary |
| Central Heating + | | | | The keywords are the foundation of any SEO |
| - Repair | | | | campaign, get this wrong and all your other |
| - Repairs | | | | efforts will be in vain. |